The Lotus Cars Design Story – the second in a series of animated timeline films

At a glance

  • >2 minutes of animated film
  • 10 legendary Lotus designers
  • 33 images/footage of different Lotus models

The Brief

Delighted with our first Lotus Brand Story animated timeline film, the team at Lotus were keen to share another hugely important story with its fans in a similar manner. On this occasion however, we were asked to celebrate over 70 years of successful car design at Lotus. The film had to engage with a wide audience, both at a high level internally and on social media platforms, whilst accurately celebrating the range of cars and legendary designers responsible for them. We were also asked to deliver a version of the film in Chinese.

The Work

Once we had catalogued the significant Lotus models and the corresponding designers, we set about writing a short but informative script to provide context to the story. Our aim was to take the viewer on a journey through the Lotus brand’s glorious history revealing how the innovative Lotus cars and their designers of yesterday have inspired those of today. The visual treatment uses Lotus’ familiar yellow-on-black colour scheme complete with portfolio-inspired animated touches that help to bring still images to life. The film moves along a timeline revealing library images of the cars, portraits of the designers and period-correct prop images for each iconic era; such as a peace sign for the 1960s and a disco ball for the 1970s.

The Impact

The film was swiftly approved by our clients at Lotus and we were delighted to learn that it had also been well received by senior members of the Lotus team in China. Specific mentions were given to the way in which we combined still images and moving footage throughout the timeline, as well as the accuracy of the content in the film.

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