Surfacing Stories to celebrate the return of the French Grand Prix

At a glance

  • 3 F1 world champions
  • 9 interview films
  • 8 captioned still photographs
  • 2 infographics

The Brief

In June 2018, the French Grand Prix was set to make a glorious return to the F1 calendar, following a ten-year absence. With a rich history of close wins in their home country, Groupe Renault approached us to help them celebrate the occasion on their social media channels and beyond.

We were asked to create a campaign that incorporated text, photos and video with a view to offering F1 fans, media and online influencers an insight into the home victories, adventures and ‘panache’ of one of F1’s most innovative and brave competitors.

The Work

We started by fully immersing ourselves in the history of Groupe Renault F1 from 1977 – 2008—researching and re-living fantastic heritage footage of the races and team. Responsible for bringing turbocharged engines to F1 in the late 1970s, Renault were true innovators. Brimming with passion and after facing considerable adversity, the team managed to win races and multiple world titles.

To showcase these inspiring stories in a slick and on-brand manner, we created a series of broadcast TV-quality interviews with a total of nine spokespersons including team bosses, engineers, journalists and legendary drivers including Patrick Head, Damon Hill, Fernando Alonso and Alain Prost. We then carefully scripted, produced and edited an emotive short film to tell the full story of the team, using archive footage and wonderful grainy period photographs.

To support the film series we produced 10 branded and captioned still images and a series of bespoke infographics highlighting some of the key facts from this golden era of F1 racing.

As a final goodwill gesture, we created a light-hearted ‘good luck’ message for the current Groupe Renault team, in the form of a series of film outtakes from our interviewees, wishing Renault’s drivers very best of luck at the 2018 French Grand Prix.

The Impact

We received universally positive feedback on all of the content we created, which was posted to Groupe Renault’s Instagram and YouTube account, where it generated over 2.7K likes and 6K views respectively.

 “It’s been a real pleasure to work with the Foxtrot Papa team. We are really happy with the finished articles.”

Christophe Deville
Motorsport Communication Campaign Manager, Groupe Renault


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