Helping Jaguar launch the new F-TYPE to the global media with a suite of creative content solutions
At a glance
- 1 design evolution film
- 1 beautiful details film
- 8 high quality studio images
- 2 infographics
- 1 press kit
When Jaguar announced that it was going to launch a new version of the F-TYPE sports car, they asked us to create a suite of assets that would highlight all the key changes to the new car in an exciting and engaging way.
How do you tell the story of the exterior design changes in a simple but creative way? To answer this question, we put the new car and its predecessor into a studio and, using dynamic camera moves, we moved between the two cars to visualise the differences for the audience. At key points, on-screen captions appeared to add detail where required.
There were significant changes inside the new F-TYPE too. So, we created a ‘beautiful details’ film that guided the audience through the updated interior – everything from the monogram stitching to the aluminium-etched buttons on the dashboard.
To complete the suite of assets, we also produced a set of studio images, two detailed infographics and a press kit for the media.
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