TAG Heuer

There’s always time for a legend

Take the world’s most revered racing driver of all time. And take one of the most progressive, dynamic, contemporary luxury brands in the world and a staggering product designed, crafted and built to a supremely exacting standard. Then let your curiosity and commitment run wild.


Commissioned by TAG Heuer to create a content launch platform for their new Aryton Senna watch range, our job was to demonstrate that the partnership between TAG and Senna is not just a standard partnership, but something much deeper, real and interesting.

Our idea was to bring to life the rich and esoteric history of the man behind the legend, and demonstrate his and TAG’s unbelievable commitment to performance and progress. We did this through a heart-pulsing piece of cinematography steeped in insight about Senna and his life.

The idea was ‘baked-in’ with 7 Senna secrets; special hidden info that will be used as an additional social and PR activation in the future. Watch this space.

“Working with smart amazing people at TAG Heuer and the superb Senna Foundation, was an amazing privilege and a real creative opportunity. Dreamy stuff.”  

George Chapman, Creative Strategist, Foxtrot Papa



  • Social insights
  • Content strategy
  • Big ideas
  • Film production
  • Tag Heuer
  • Tag Heuer