Longines

Refined elegance for a brand of distinction

Longines, one of the pre-eminent luxury watch brands on the planet, with some of the classiest ambassadors you could imagine. Our job was to express the values and unique perspective of the Longines brand to a global audience.

 



Project

Working with Hollywood stars, Bollywood stars and one of the world’s most famous and respected sports stars, under testing time and budgetary pressures, means the stakes couldn’t be higher.

Our proposal to Longines involved creating a series of four beautiful films that revealed the true extent of the appreciation and loyalty their ambassadors have for the brand. Written and set around simple, natural narratives the films showcase the understated elegance of Longines for a global audience.

The films featured tennis legend Steffi Graf, Hollwood actresses Ingeborga Dapkunaite and Kate Winslet, and Bollywood star and model Aishwarya Rai.

“A refreshing change of pace. The brand and the ambassador’s elegance gives us a chance to craft films with precision and warmth. And to be honest, working with the best Hollywood talent in the world is pretty cool too.”  Joakim Tönnberg, Film Editor, Foxtrot Papa

 

Details

Specialisms

  • Content strategy
  • Film production