Nissan’s self-parking slippers

This piece of news really caught my attention so I just had to share it. I think Nissan has been really clever here in the way they are promoting their new technology - a type of message that can sometimes be difficult to communicate in an engaging way...

Car manufacturers are constantly thinking of new and inventive ways to highlight the technology featured in their products, a type of brief we’re well accustomed to here at Foxtrot Papa. This intriguing short film from Nissan is designed to raise awareness of its new ProPilot autonomous parking technology, and it certainly caught our eye (and made us double check if it was April 1st).

In the film, we see what appears to be a typical traditional Japanese guest house – known as a ‘ryokan’ – complete with a line of guest slippers neatly lined up so guests can remove their shoes. However, all is not what it seems when stunned guests witness the slippers, floor cushions and tables literally parking themselves neatly into position. Cue the ProPILOT Park Ryokan, which incidentally also announces the opportunity for two lucky travellers to experience the self-driving and self-parking slippers first hand.

Whatever next?

Want to check out some more automotive news?

MINI goes even more personalised

The CES 2018

JLR achieves record sales in 2017

Previous post Next post