MINI goes even more personalised

In my third automotive update, I take a look at how MINI, already well-renowned for providing an array of personalisable features to its vehicles, is embracing new technology and the personalisation trend to take its offering to the next level...

MINI’s popular 3- and 5-door hatchback and convertible have undergone a mid-life update featuring new tech, a bespoke personalisation service and a very British set of tail-lights.

The new MINI is easily recognised by its distinctive Union Jack-style tail-lights, which are fitted as standard to all UK models. Up front, there are new standard-fit LED headlights with optional adaptive Matrix high beam functionality. The remaining external updates are evolutionary rather than revolutionary in the form of revised badging, additional body colour options and new alloy wheel designs. Inside, changes are tech and connectivity-focused in order to bring the MINI in-line with competition from other premium models such as Audi’s A1.

The real exciting part though is, in addition to MINI’s existing range of personalisation options, MINI’s latest model can be made truly bespoke using the brand’s clever MINI Yours 3D printed parts. Offering a level of customisation never seen on a mainstream production vehicle, the online service allows owners to replace a huge number of parts with their own unique design, name or signature, from the faux air vents on the front fenders to the illuminated door sills, all of which take under five minutes to fit.

So, MINI lovers and fans of all things bespoke, start thinking about how you would personalise your MINI even further. You’ll be able to design and configure your dream MINI online from March 2018, to coincide with the arrival of the revised model.

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