Think you know your customers? The importance of insight-driven content
How well do you know your customers? How do you know if your content will appeal to them? Insight-driven content is the difference between creating content on a “gut feeling” and actual insight. It means you are able to produce content that is more valuable to your customers, which promotes business growth and can result in profitable customer action.
Social insights are an inside door to your customer base. Facebook insights allow you to view valuable information such as gender, age, interests and many variables of the people who like your page. These insights can be used to help you deliver powerful content to your customer base, helping you better understand your clients. Insights can even help you with the tone and style in which you write. If your client base is made up of a younger audience, you can alter your style of writing to enable you to connect with them on a more personal level. Emotion drives engagement and people like your content to feel relatable. For this reason, it is a good idea to keep up-to date with current social trends.
Content delivery is an important part of content marketing. When you publish your content on social platforms, you need to know the most effective times to do so. If you have an international customer base, you can use insights to reveal where the majority your customers are located. This can help contribute to effective content delivery.
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Insights can provide an in-depth look at your customer base. It can help you gain a deeper understanding of who your audience is and what interests them. A car salesman may use insights to discover the majority of their customer base has an interest in football. This insight can help them to deliver an effective content strategy plan. It can help them to understand that an article relating to both football and cars may have a higher engagement rate than just a standard article on cars.
Insight-driven content is a must for modern content marketing. There are many free tools available to gain insights, such as Facebook insights or even Google analytics.