About

play icon

Bringing the light of science to the dark art of storytelling

Foxtrot Papa helps brands find, tell and propel their stories through purposeful content that ensures they stay relevant, valued and understood. How? The short answer is through data, magic and graft.

The longer answer is through content marketing that fuses insight-led strategy with 20 years of best-in- class creative, production and PR know-how.

From global, established brands to ambitious start-ups, our resolute focus is to make a difference to the people that matter to you, through meaningful content that gets viewed, shared and talked about. And our journalistic roots and publishing DNA mean that – like the brands we partner – we are always on. Creatively charged and confidently curious, we’re committed to your cause.

Meet the leaders

Matthew Franey

Chief Executive Officer

As the founder of Foxtrot Papa, Matthew is responsible for keeping the agency at the forefront of market trends, insight and innovation. As a former journalist, publisher and broadcaster, he cultivates an environment where creativity and curiosity can thrive to ensure that every client receives the quality content and commitment that are the hallmarks of the agency.

Dan Gregson

Managing Director
Dan Gregson

Dan brings energy, passion and insight to helping businesses and people really thrive. Ultimately, he leads the vision of the agency, developing its product offering and building deeper relationships with clients, to support their growth. Before joining Foxtrot Papa, Dan was Managing Director at award-winning creative agency, BMB, and has 15 years of industry experience working with brands such as Carling, Adidas, Ikea and Thomson Holidays.

James Moore

Chief Operating Officer
James Moore

Founding Partner James is responsible for driving the commercial and operational success of Foxtrot Papa. With 25 years’ experience in the print and creative industries, James has a proven record of increasing productivity and cost savings within creative organisations such as Getty Images and, through his own consultancy firm, clients such as Pentagram and Goldman Sachs.

Laura-Jane Walker

Operations Director
Laura-Jane Walker

Laura-Jane is the oil in the company engine. Unflappable by nature, she works closely with all internal stakeholders and manages the agency’s delivery capabilities to ensure creative and commercial success. With over ten years’ experience in agencyland, across an exciting portfolio of clients including BMW, Now TV, EE, Volkswagen and RNLI, her roles have included Project Director at advertising agency WCRS, and Head of Production at Proximity London.

Louise Allen

Head of Production
Louise Allen

Louise turns creative visions into reality. A super-organised lead producer, she is the crucial link between creativity and logistics, ultimately bringing ideas to life on time and on budget. Louise is always seeking out new talent – whether for photography, film or CGI – and keeps abreast of the latest innovations in her field. She is particularly passionate about bringing together small, agile and tight-knit ‘super crews’ that produce top quality work with efficiency and a creative flair.

Marcus Pinder

Board Director, Business Development
Marcus Pinder

Marcus is responsible for driving the strategic growth of Foxtrot Papa. He uses his 20 years’ experience and knowledge of the sports, luxury and marketing industries to create and nurture meaningful, lasting relationships with ambitious brands who need innovative content that will help them stay relevant to their audiences and support their business challenges.

Hannah Allen

Marketing and Business Development Director
Hannah Allen

Hannah leads the strategic marketing and PR agenda at Foxtrot Papa to raise the profile of the agency and drive business growth. Her experience spans brand, advertising and media agency roles, including Head of Marketing at OMD UK, where she brought global fame to the agency with proprietary research initiative, the Future of Britain. More recently as an independent coach and consultant, she has helped ambitious start-ups and individuals find clarity, purpose and empower positive change.

More about Foxtrot Papa